Digital Strategist | The SAG Awards

I managed the conception and execution of all the sponsor digital marketing campaigns, which included Charlotte Tilbury, Campari and City National Bank. I also worked closely with the network, Netflix, to produce all the design and social elements around the awards, as well as manage the barter deals for digital advertisement, which included adverts on the LA Times, The Hollywood Reporter, PEOPLE, Variety and The Wrap. I also helped our partnerships with YouTube and Meta, who sent influencers to the show to drive tune-in. We also worked with Meta to create a video on @Instagram with Haley Lu Richardson. On show day, I hired and managed a team to run all social media and digital PR and marketing around the show.